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Cheltenham Car Leasing Broker Converts More Leads with an AI WhatsApp Quoting Chatbot
Regency Motor Leasing Logo

Cheltenham Car Leasing Broker Converts More Leads with an AI WhatsApp Quoting Chatbot

About Regency Motor Leasing

Regency Motor Leasing is an independent, Cheltenham-based car leasing and finance broker helping drivers and businesses find the right vehicle at the right price. To handle growing enquiry volumes and deliver instant pricing, they introduced an AI assistant on WhatsApp.

The Challenge

Prospects often arrived uncertain about which car to choose and with questions about finance structures, initial payments, mileage and lead times. Prices changed frequently, making manual quoting slow and error-prone. The sales team needed higher-quality, well-structured enquiries they could act on immediately.

The WhatsApp Solution

Regency launched an AI-powered WhatsApp chatbot that delivers human-like conversation, deep car specification knowledge, and detailed finance guidance. It provides real-time quotes by connecting to the broker’s pricing system and then summarises each enquiry into a concise brief for the sales team to follow up.

What Customers Experience

  • Instant access on WhatsApp: No app to download, no new passwords, and a familiar, personal experience.
  • Guided car discovery: If the customer isn’t sure what to choose, the bot captures needs such as body style, fuel type, usage, mileage and must-have features, then recommends suitable models with clear pros and cons.
  • Subtle value-led steering: Based on current deals, the bot gently highlights vehicles where the broker is most competitive, explaining value, total cost and availability without pressure.
  • Finance made simple: Plain-English explanations of lease types, mileage allowances, terms, initial payment (initial rental), optional maintenance and anticipated running costs.
  • Real-time pricing: Live integration to back-office pricing ensures the monthly and up-front figures reflect current stock, incentives and lead times.
  • Structured information capture: The bot records the chosen vehicle or shortlist, monthly budget, up-front budget, mileage and term preferences, and any special requirements (e.g., colour, tech packs, EV charging needs).
  • Sales-ready handover: At the end of the conversation, it compiles a clean, actionable brief and shares it with the sales team for fast follow-up or test-drive arrangements.

Benefits to the Business

  • Faster response 24/7: Prospects get immediate answers and pricing at any time.
  • Higher-quality leads: Every enquiry arrives with complete details and a full audit trail of preferences.
  • Better margin control: Smart recommendations focus attention on vehicles with the strongest broker terms and availability.
  • Lower handling time: Sales teams start from a clear brief instead of back-and-forth discovery.
  • Consistent finance explanations: Reduces misquotes and improves customer confidence.
  • Scales during campaigns: Handles spikes in demand without compromising service quality.

Why WhatsApp

  • No apps to download: Customers start a chat instantly.
  • No new logins or passwords: Frictionless, secure access using a channel they already use every day.
  • Personal, familiar experience: Conversations feel natural and human, increasing trust and completion rates.

How It Works in Practice

  1. Start the chat: A prospect messages the broker’s WhatsApp number from ads, the website or QR codes in the showroom.
  2. Discovery: The bot learns preferences, budgets (monthly and up-front), term, mileage and key features.
  3. Recommendations: It suggests suitable models, highlighting where the broker is most competitive.
  4. Live quoting: Real-time price checks return accurate monthly and initial payment figures, with optional maintenance.
  5. Decision support: The bot compares specs and costs, explains finance options and lead times.
  6. Handover: A concise enquiry summary is sent to the sales team to call back, send formal proposals or arrange next steps.

Safeguards and Handover

The assistant recognises when a situation needs a specialist—such as complex company structures, unusual specifications or affordability considerations—and swiftly routes the conversation to a human advisor. All relevant context and the customer’s preferences are included in the summary so the sales team can pick up without repeating questions.

Example Conversations

Below are some example conversations between a user and the chatbot, whilst fictional, they have been generated by the same AI that powers the chatbot and represent realistic interactions.

1. User unsure what to lease. Bot qualifies needs, fetches live pricing, recommends 3 models, captures choices, summarises, and books a callback.

WhatsApp
10:21
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Regency Motor Leasing
Business Account

Hi! I’m looking to lease a car but I’m not sure what to go for.

10:17

No worries — I’ll help you shortlist the perfect match. A few quick questions:

  • Preferred body style (hatch, SUV, estate, saloon)?
  • Fuel: petrol, hybrid, plug-in, or electric?
  • Approx annual mileage?
  • Must-have features (e.g., CarPlay, sensors, heated seats)?
  • Budget per month (inc VAT) and max up-front you’re happy with?

We’re Cheltenham-based and deliver nationwide.

10:17

Thinking compact SUV. Petrol or hybrid. 10k miles/year. Need Apple CarPlay and parking sensors. Around £300/month and up-front max £1,500.

10:18

Great, pulling live pricing now…

  • Kia Sportage 1.6 HEV 2 (Auto)£295/mo, £1,500 up-front, 36m, 10k pa. CarPlay, sensors. Best current deal, in stock.
  • Nissan Qashqai 1.3 MHEV Acenta Premium — £289/mo, £1,734 up-front, 36m, 10k pa. CarPlay, sensors.
  • Hyundai Tucson 1.6 HEV SE Connect — £309/mo, £927 up-front, 36m, 10k pa. CarPlay, sensors.

Add maintenance for £26/mo (covers servicing, tyres, roadside). Which do you prefer, and include maintenance?

10:18

The Sportage sounds ideal. Yes to maintenance. Can we keep the up-front at £1,500?

10:19

Perfect choice. Confirming:

  • Kia Sportage 1.6 HEV 2 Auto
  • 36 months, 10k miles pa
  • £1,500 initial; £295/mo + £26 maintenance = £321/mo inc VAT

Earliest delivery slots available. To book this rate, could I take your full name, postcode, and a convenient time today for a quick 10‑min callback from our Cheltenham team?

10:20

Sure. I’m Alex Turner, GL50 2QJ. A call at 16:30 today works.

10:21

Brilliant — summarising your enquiry:

  • Vehicle: Kia Sportage 1.6 HEV 2 Auto
  • Term/Mileage: 36m / 10k pa
  • Price: £295/mo + £26 maintenance; £1,500 initial (all inc VAT)
  • Must-haves: CarPlay, parking sensors
  • Name/Postcode: Alex Turner, GL50 2QJ

I’ve sent this brief to our sales team. You’re booked for a callback at 16:30 today. They’ll call from a local number and can proceed to credit proposal and securing the car. Anything else I can add?

10:21
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2. Cheltenham business enquires about two EVs; bot clarifies BCH vs PCH, BiK, charging, mileage, gives live quotes, recommends in-stock options, and compiles a brief.

WhatsApp
10:19
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Regency Motor Leasing
Business Account

Hi, we’re a small business in Cheltenham looking at two EVs for staff. Can you help with options and pricing?

10:12

Absolutely. Quick clarifiers:

  • Business Contract Hire (BCH) or Personal (PCH)?
  • Drivers’ annual mileages and typical routes?
  • Charging: home, workplace, or public?
  • Budget per month and initial payment (e.g., 3 months)?
  • Preferred term (usually 24/36/48 months) and lead-time?

If company cars, EV Benefit-in-Kind is very low vs ICE. I’ll tailor quotes once I have the above.

10:12

Likely business. One driver about 20k miles (sales), the other 8k (office). We have workplace chargers; sales has no home charging. Budget ~£400/month each, 3 months upfront, 36 months.

10:13

Great. BCH suits that. If they’re company cars, EV BiK is 2% this year, rising gradually to 5% by 27/28—very tax-efficient.

Preferences?

  • Body style/boot: any favoured models?
  • Maintenance included or tyre/servicing separate?
  • Delivery window ideal?
10:13

SUV with good range for the sales driver; hatchback is fine for the office. Maintenance for sales car, optional for the office one. Delivery within 6–8 weeks would be ideal.

10:14

Perfect—pulling live BCH deals now based on 36m, 3+35, 20k/8k. One moment while I check stock and maintenance options.

10:14

Here are live BCH quotes (ex VAT):

  • Sales (20k):
    Kia Niro EV 2 — £429/m (£469 with maintenance), 10–12 weeks.
    BYD Atto 3 Design — £399/m (£439 with maintenance), in stock 2–3 weeks.
  • Office (8k):
    Cupra Born 58kWh V1 — £319/m (£339 with maintenance), 8–10 weeks.
    MG4 SE Long Range — £289/m (£309 with maintenance), in stock 2–3 weeks.

Note: EV BiK is 2% this tax year, rising to 5% by 27/28. BYD+MG4 give the best total cost and fastest delivery.

10:16

Let’s take the BYD Atto 3 for sales with maintenance, and the MG4 SE Long Range for office without maintenance. BCH for both.

10:17

Great choice. To brief our fleet specialist, could I grab:

  • Driver names + postcodes
  • Usage profile (typical trips, motorway %, parking)
  • Charging access (home/work/public) and any reimbursement policy
  • Colour preferences
  • Business name, contact, email, best time for a quick call
10:17

Drivers: Tom (GL52) ~22k, mostly M5/M4; no home charge. Sarah (GL50) ~8k local, 7kW home charger. Colours: BYD blue, MG4 red. Company: Cotswold Supplies Ltd. Contact: Ben, 01242 555777, ben@cotswoldsupplies.co.uk. Call tomorrow 11:30.

10:18

Brilliant—summary:

  • BCH 36m, 3+35
  • Sales: BYD Atto 3 Design, 20k/yr, maintenance included, blue, ETA 2–3 weeks ~£439+VAT/m
  • Office: MG4 SE LR, 8k/yr, no maintenance, red, ETA 2–3 weeks ~£289+VAT/m
  • Drivers: Tom GL52 (motorway, no home charge); Sarah GL50 (home 7kW)
  • EV BiK low; ideal for company cars

I’ll email this and pass to our Cheltenham fleet specialist. They’ll call Ben at 11:30 tomorrow. We’ll advise docs for credit (company details and ID). Anything to tweak?

10:19
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3. User seeks SUV lease. Bot quotes Sportage, API updates price, offers Tucson alternative, sets validity window, schedules call, and briefs sales.

WhatsApp
11:14
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Regency Motor Leasing
Business Account

Hi! I’m looking to lease a family SUV around £350/month. Open on brand—can you help me find something?

11:06

Hi! You’re through to Cheltenham Car Leasing—happy to help.

Quick preferences:

  • Annual mileage?
  • Term (24/36/48 months)?
  • Upfront budget (e.g., £1,500–£2,500)?
  • Must‑have features?

Our best value right now: Kia Sportage, Hyundai Tucson, Nissan Qashqai—usually £330–£360/m.

11:06

10k miles, 36 months, about £2,000 upfront. Need Apple CarPlay and good safety. Prefer white or grey.

11:08

Great fit. Live pricing just in:

  • Kia Sportage 1.6T-GDi 2 (manual), 10k/36
  • Initial: £1,995 inc VAT
  • Monthly: £339 inc VAT
  • In stock: white or dark grey, 2–3 weeks delivery
  • CarPlay, AEB, lane assist included

Shall I hold this and also pull a Tucson comparison?

11:08

Nice. Is white available for end of next month delivery? Any hidden fees?

11:09

White is available and we can target end of next month.

  • Price includes VAT, road tax, UK delivery, manufacturer warranty
  • One-off arrangement fee: £199

Want me to reserve a white Sportage at £339/m, £1,995 initial?

11:10

Quick heads-up—our pricing API just updated.

The Sportage has increased by £12/m due to reduced Kia support. I’ve refreshed: £351/m, same £1,995 initial.

To keep your budget, a comparable Hyundai Tucson Advance is now £339/m, same terms, white in stock.

These figures are valid until 15:00 today. Shall we switch and jump on a quick call to lock it in?

11:10

Let’s switch to the Tucson in white. Happy to do a quick call.

11:11

Perfect. Summary:

  • Hyundai Tucson Advance (white), 10k/36
  • £1,995 initial, £339/m inc VAT
  • Target delivery: end of next month

Quote valid until 15:00.

Quick call to proceed: 13:30 or 15:30 today? I’ll brief sales to prep your e-docs.

11:12

15:30 works.

11:13

Booked 15:30 today. I’ve sent a brief to our sales team with your spec and pricing—look out for the call and e-docs.

Could I grab your full name and email for the paperwork?

11:13

James Porter, james.porter@email.com.

11:14

Thanks, James. All set. We’ll ring at 15:30 and email the paperwork shortly. Shout if you need anything before then.

11:14
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4. User with past credit issues shares budget and needs; bot quotes Qashqai, explains documents and affordability chat, then hands to advisor.

WhatsApp
11:11
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Regency Motor Leasing
Business Account

Hi, I’ve had some credit issues before. Could I still lease a car with you?

11:08

Absolutely—and you’re not alone. We help many customers with past credit blips in Cheltenham.

A specialist will discuss affordability and options. Typically they’ll need photo ID, proof of address, and recent payslips—nothing sensitive collected here in chat.

To shape a quote, could you share:

  • Vehicle or type you like
  • Monthly budget and upfront amount
  • Term (24/36/48 months)
  • Annual mileage
11:08

I’m not fixed on a model—maybe a small SUV. Budget around £350/month, about £1,500 upfront, 36 months, 10k miles. Good safety and Apple CarPlay would be great.

11:09

Great brief. I’ve just checked our live pricing.

  • Nissan Qashqai 1.3 MHEV N-Connecta: from £329/month inc VAT, £1,494 initial, 36m/10k. 360° camera, Safety Shield, CarPlay/Android Auto. In stock.
  • Kia Sportage 1.6 HEV ‘2’: from £355/month inc VAT, £1,500 initial, 36m/10k. Excellent economy and safety kit.

We’re especially competitive on the Qashqai right now. Any colour preference? If you’re happy, I’ll pass this to our finance advisor to discuss affordability (no hard check without consent) and next steps.

11:10

Let’s go with the Qashqai, blue if possible. Please hand it to the advisor—use this WhatsApp number to reach me.

11:11

Brilliant—handing this to our finance advisor now.

Summary: Qashqai N-Connecta (blue), 36m/10k, £1,494 initial, ~£329/month inc VAT; priorities: safety + CarPlay; past credit history noted.

Next steps: our specialist will call today between 15:00–16:00 to discuss affordability and guide documents (ID, address proof, payslips). No hard search until you agree. Quote subject to status/stock; we’ll hold today’s rate for 24 hours.

Anything else before they ring? You can browse specs here: Qashqai details.

11:11
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5. Shopper wants a BMW X5. Bot quotes it, compares incentivised XC90, addresses skepticism, books advisor call, and shares brief with sales.

WhatsApp
15:10
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Regency Motor Leasing
Business Account

Hi, I’m set on a BMW X5 M Sport (petrol). Can you quote a personal lease?

15:02

Hi from our Cheltenham team! Happy to help. To quote accurately, could you share:

  • Annual mileage
  • Term (months)
  • Initial payment
  • Budget
  • Must‑have options/colour
15:02

Sure: 10,000 miles a year, 48 months, 6 months up front. Budget under £900/month. Black, Tech Pack please.

15:03

Thanks—pulling live pricing now…

BMW X5 M Sport (petrol), 48m, 10k, 6+47: £889/m inc VAT. Est. delivery: 14–18 weeks.

Similar spec with current incentives: Volvo XC90 Ultimate B5 at £749/m, delivery 2–3 weeks.

  • Spec: pano roof, premium audio, HUD
  • Total 48m cost: XC90 saves ≈ £6,700

Want both quotes emailed?

15:04

I only want the BMW. Cheaper alternatives usually cut corners. What’s the catch with the XC90?

15:05

Totally hear you. No catch:

  • Factory incentives on XC90 right now; same manufacturer warranty.
  • Spec parity: pano roof, driver aids, heated seats, Matrix LEDs.
  • Transparent fees—no admin surprises. Like‑for‑like insurance/tax.
  • Lead time: X5 order slots are tight; XC90 physical stock.

It’s value vs time: BMW badge and dynamics vs quicker delivery and lower total cost.

15:06

Understood. Can you sharpen the X5 price at all?

15:06

We’re seeing limited support on X5 this month. Best I can surface:

  • Change to 9+47: £859/m (same 10k miles).
  • If flexible on colour/wheels, dealer stock might shave £10–£15/m.

If you like, I can loop in a senior advisor for a 10‑minute call to see if any dealer‑side support exists today.

15:07

Alright, let’s do a quick call at 16:30. Send both quotes and a side‑by‑side, please.

15:07

Booked 16:30 with our senior advisor.

Side‑by‑side:

  • X5 M Sport: £889/m (6+47), 10k, delivery 14–18 wks.
  • XC90 Ultimate: £749/m (6+47), 10k, delivery 2–3 wks.
  • XC90 saves ≈ £6,700 over term.

Pop your email and postcode so I can send the formal quotes and share the brief with our sales team.

15:08

Email: alex.rivers@email.com. Postcode: GL50 1XX.

15:09

Thanks, Alex. Quotes and comparison are in your inbox now.

Summary shared with our Cheltenham sales team for follow‑up:

  • Personal lease, 48m/10k, budget ≤ £900, 6–9 initial.
  • Primary: BMW X5 M Sport (black, Tech Pack).
  • Alt: Volvo XC90 Ultimate with incentives.

We’ll call at 16:30. Anything else to note—towbar, winter pack, or specific interior?

15:10

That’s everything. Speak at 16:30. Thanks.

15:10

Perfect—see you at 16:30. I’ve logged the transcript and comparison with the sales team so they can support pricing options after the call.

15:10
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