Regency Motor Leasing is an independent, Cheltenham-based car leasing and finance broker helping drivers and businesses find the right vehicle at the right price. To handle growing enquiry volumes and deliver instant pricing, they introduced an AI assistant on WhatsApp.
Prospects often arrived uncertain about which car to choose and with questions about finance structures, initial payments, mileage and lead times. Prices changed frequently, making manual quoting slow and error-prone. The sales team needed higher-quality, well-structured enquiries they could act on immediately.
Regency launched an AI-powered WhatsApp chatbot that delivers human-like conversation, deep car specification knowledge, and detailed finance guidance. It provides real-time quotes by connecting to the broker’s pricing system and then summarises each enquiry into a concise brief for the sales team to follow up.
The assistant recognises when a situation needs a specialist—such as complex company structures, unusual specifications or affordability considerations—and swiftly routes the conversation to a human advisor. All relevant context and the customer’s preferences are included in the summary so the sales team can pick up without repeating questions.
Below are some example conversations between a user and the chatbot, whilst fictional, they have been generated by the same AI that powers the chatbot and represent realistic interactions.
Hi! I’m looking to lease a car but I’m not sure what to go for.
No worries — I’ll help you shortlist the perfect match. A few quick questions:
We’re Cheltenham-based and deliver nationwide.
Thinking compact SUV. Petrol or hybrid. 10k miles/year. Need Apple CarPlay and parking sensors. Around £300/month and up-front max £1,500.
Great, pulling live pricing now…
Add maintenance for £26/mo (covers servicing, tyres, roadside). Which do you prefer, and include maintenance?
The Sportage sounds ideal. Yes to maintenance. Can we keep the up-front at £1,500?
Perfect choice. Confirming:
Earliest delivery slots available. To book this rate, could I take your full name, postcode, and a convenient time today for a quick 10‑min callback from our Cheltenham team?
Sure. I’m Alex Turner, GL50 2QJ. A call at 16:30 today works.
Brilliant — summarising your enquiry:
I’ve sent this brief to our sales team. You’re booked for a callback at 16:30 today. They’ll call from a local number and can proceed to credit proposal and securing the car. Anything else I can add?
Hi, we’re a small business in Cheltenham looking at two EVs for staff. Can you help with options and pricing?
Absolutely. Quick clarifiers:
If company cars, EV Benefit-in-Kind is very low vs ICE. I’ll tailor quotes once I have the above.
Likely business. One driver about 20k miles (sales), the other 8k (office). We have workplace chargers; sales has no home charging. Budget ~£400/month each, 3 months upfront, 36 months.
Great. BCH suits that. If they’re company cars, EV BiK is 2% this year, rising gradually to 5% by 27/28—very tax-efficient.
Preferences?
SUV with good range for the sales driver; hatchback is fine for the office. Maintenance for sales car, optional for the office one. Delivery within 6–8 weeks would be ideal.
Perfect—pulling live BCH deals now based on 36m, 3+35, 20k/8k. One moment while I check stock and maintenance options.
Here are live BCH quotes (ex VAT):
Note: EV BiK is 2% this tax year, rising to 5% by 27/28. BYD+MG4 give the best total cost and fastest delivery.
Let’s take the BYD Atto 3 for sales with maintenance, and the MG4 SE Long Range for office without maintenance. BCH for both.
Great choice. To brief our fleet specialist, could I grab:
Drivers: Tom (GL52) ~22k, mostly M5/M4; no home charge. Sarah (GL50) ~8k local, 7kW home charger. Colours: BYD blue, MG4 red. Company: Cotswold Supplies Ltd. Contact: Ben, 01242 555777, ben@cotswoldsupplies.co.uk. Call tomorrow 11:30.
Brilliant—summary:
I’ll email this and pass to our Cheltenham fleet specialist. They’ll call Ben at 11:30 tomorrow. We’ll advise docs for credit (company details and ID). Anything to tweak?
Hi! I’m looking to lease a family SUV around £350/month. Open on brand—can you help me find something?
Hi! You’re through to Cheltenham Car Leasing—happy to help.
Quick preferences:
Our best value right now: Kia Sportage, Hyundai Tucson, Nissan Qashqai—usually £330–£360/m.
10k miles, 36 months, about £2,000 upfront. Need Apple CarPlay and good safety. Prefer white or grey.
Great fit. Live pricing just in:
Shall I hold this and also pull a Tucson comparison?
Nice. Is white available for end of next month delivery? Any hidden fees?
White is available and we can target end of next month.
Want me to reserve a white Sportage at £339/m, £1,995 initial?
Quick heads-up—our pricing API just updated.
The Sportage has increased by £12/m due to reduced Kia support. I’ve refreshed: £351/m, same £1,995 initial.
To keep your budget, a comparable Hyundai Tucson Advance is now £339/m, same terms, white in stock.
These figures are valid until 15:00 today. Shall we switch and jump on a quick call to lock it in?
Let’s switch to the Tucson in white. Happy to do a quick call.
Perfect. Summary:
Quote valid until 15:00.
Quick call to proceed: 13:30 or 15:30 today? I’ll brief sales to prep your e-docs.
15:30 works.
Booked 15:30 today. I’ve sent a brief to our sales team with your spec and pricing—look out for the call and e-docs.
Could I grab your full name and email for the paperwork?
James Porter, james.porter@email.com.
Thanks, James. All set. We’ll ring at 15:30 and email the paperwork shortly. Shout if you need anything before then.
Hi, I’ve had some credit issues before. Could I still lease a car with you?
Absolutely—and you’re not alone. We help many customers with past credit blips in Cheltenham.
A specialist will discuss affordability and options. Typically they’ll need photo ID, proof of address, and recent payslips—nothing sensitive collected here in chat.
To shape a quote, could you share:
I’m not fixed on a model—maybe a small SUV. Budget around £350/month, about £1,500 upfront, 36 months, 10k miles. Good safety and Apple CarPlay would be great.
Great brief. I’ve just checked our live pricing.
We’re especially competitive on the Qashqai right now. Any colour preference? If you’re happy, I’ll pass this to our finance advisor to discuss affordability (no hard check without consent) and next steps.
Let’s go with the Qashqai, blue if possible. Please hand it to the advisor—use this WhatsApp number to reach me.
Brilliant—handing this to our finance advisor now.
Summary: Qashqai N-Connecta (blue), 36m/10k, £1,494 initial, ~£329/month inc VAT; priorities: safety + CarPlay; past credit history noted.
Next steps: our specialist will call today between 15:00–16:00 to discuss affordability and guide documents (ID, address proof, payslips). No hard search until you agree. Quote subject to status/stock; we’ll hold today’s rate for 24 hours.
Anything else before they ring? You can browse specs here: Qashqai details.
Hi, I’m set on a BMW X5 M Sport (petrol). Can you quote a personal lease?
Hi from our Cheltenham team! Happy to help. To quote accurately, could you share:
Sure: 10,000 miles a year, 48 months, 6 months up front. Budget under £900/month. Black, Tech Pack please.
Thanks—pulling live pricing now…
BMW X5 M Sport (petrol), 48m, 10k, 6+47: £889/m inc VAT. Est. delivery: 14–18 weeks.
Similar spec with current incentives: Volvo XC90 Ultimate B5 at £749/m, delivery 2–3 weeks.
Want both quotes emailed?
I only want the BMW. Cheaper alternatives usually cut corners. What’s the catch with the XC90?
Totally hear you. No catch:
It’s value vs time: BMW badge and dynamics vs quicker delivery and lower total cost.
Understood. Can you sharpen the X5 price at all?
We’re seeing limited support on X5 this month. Best I can surface:
If you like, I can loop in a senior advisor for a 10‑minute call to see if any dealer‑side support exists today.
Alright, let’s do a quick call at 16:30. Send both quotes and a side‑by‑side, please.
Booked 16:30 with our senior advisor.
Side‑by‑side:
Pop your email and postcode so I can send the formal quotes and share the brief with our sales team.
Email: alex.rivers@email.com. Postcode: GL50 1XX.
Thanks, Alex. Quotes and comparison are in your inbox now.
Summary shared with our Cheltenham sales team for follow‑up:
We’ll call at 16:30. Anything else to note—towbar, winter pack, or specific interior?
That’s everything. Speak at 16:30. Thanks.
Perfect—see you at 16:30. I’ve logged the transcript and comparison with the sales team so they can support pricing options after the call.